Altaya Wines
Altaya was established in 2001 by Paulo Pong as a wholesale wine merchant providing services to both trade customers and private clients ranging from wine list selection, consultation, menu pairing to export and wine investing. Winning over a legion of clientele through the kind of professional service and expertise that comes only from a deep-rooted passion for wines, the company is a distinguished purveyor of fine wines from only the best vineyards to be found.
Today, Altaya Wines has one of the most extensive rare and fine wine selections with over 10,000 references from the best vineyards across the globe. As the exclusive agent to over 200 internationally-acclaimed brands, our portfolio covers classic regions of the Old and New World from Bordeaux, Burgundy, Alsace, Rhone Valley, Italy, Spain, Portugal, Scotland, New Zealand, Australia, South Africa, Austria, Argentina, and the United States. In addition to the exclusive agency offerings, it also offers favorable pricing for En-Primeur. Altaya Wines is considered a key player not only in its home market of Hong Kong, but across Asia Pacific.
Distinguished as a Caring Company, Altaya Group is proud of its commitment to the community. Since 2008, the company has helped organize charity wine events and raised over HK$80 million for The Community Chest. The company has also supported many other charities and art and cultural institutions over the years including Room to Read, Hong Kong Cancer Fund, Mother’s Choice, Faith Hope Love Charitable Foundation, Changing Young Lives Foundation, AmfAR, Heifer, West Kowloon Cultural District, Asian Art Archives, Para-Site, and Friends of HK Museum of Art, etc.
Since 2019, Altaya Group initiated an internship programme with the support of the Hong Kong Government Commerce and Economic Development Bureau to foster students with an opportunity for wine education and training in prominent wineries in Bordeaux and Burgundy.